Adam Conover, comedian and former cable TV host, argues that YouTube has become a worse gatekeeper than traditional networks because creators cannot negotiate with an algorithm. He explains how Hollywood ceded 60% of TV programming to YouTube in the rush to chase Netflix, destroying the middle class of entertainment labor and forcing even successful creators to become entrepreneurs. Conover shares his personal journey from having a full writers' room to running a small business with freelancers, and his struggle to rebuild a sustainable, unionized comedy career online.
Summarized by Podsumo
Conover argues YouTube is a worse gatekeeper than traditional networks because you can't negotiate with an algorithm
Hollywood conceded 60% of TV programming (news, talk shows, lifestyle) to YouTube in the rush to chase Netflix
The term 'creator' was invented by platforms to trick people into an inequitable economic bargain
Conover is trying to rebuild a unionized comedy channel on YouTube, but the algorithm punishes experimentation
The middle class of entertainment labor has evaporated; even successful people now run small businesses instead of having teams
"The word creator was created by the social media companies as a way of tricking people into entering an extremely inequitable economic bargain."
— Adam Conover
"At least in the old days, there was someone I could go impress. There was a person I could go talk to. Now you try to convince a streamer your show is good and they say 'the algorithm said it's not.'"
— Adam Conover
"These people killed our businesses purposefully with malintent. We don't need to accept it as a law of the universe."
— Adam Conover