My First Million

$39B founder says his company could 100x in 5 years

1h 2min

Brett Adcock, founder of Figure (humanoid robots) and Hark (AI), discusses his ambitious vision for the future, believing AI will be 100x bigger than the internet. He shares insights on building world-changing companies, the state of humanoid robotics, and his new AI lab, Hark, which aims to create a Jarvis-like personal assistant. Adcock argues that doing hard things is easier than doing easy things because of less competition and massive upside, and he lives by a strict prioritization system focused on family and work.

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✨ Key Takeaways

1

Brett Adcock, founder of Figure (humanoid robots) and Hark (AI), predicts his companies could 100x or go to zero in 5 years, as AI will be 100x bigger than the internet.
2

Figure's humanoid robots are already performing autonomous work at human speeds (2.9 seconds per package) for paying customers, while Hark is building a Jarvis-like AI assistant with perfect memory.
3

Adcock advocates for 'doing hard things' because they face less competition and offer a 100x better payoff with only 3-4x the effort, citing humanoids over quadruped robots as an example.
4

The top AI talent is extremely scarce and expensive, with Meta offering $36 million packages, making it critical to find people who are truly obsessed rather than mercenaries.
5

Adcock operates with a strict prioritization system, cutting out all social obligations to focus solely on his family and his world-changing companies, living by the mantra 'the only way out is through.'

💬 Notable Quotes

"I believe that doing hard things is easier in many ways than doing easier things. — Brett Adcock"
"In five years' time, it's either gonna be a very big thing or very bad. — Brett Adcock"
"The amount of noise in the market for a signal is just like it's out of control. — Brett Adcock"