Chad, founder of Gruns, shares how he built a billion-dollar supplement brand in just 32 months by focusing on creating a new product format (greens in gummy form) that makes comprehensive nutrition enjoyable. He emphasizes the importance of world-class marketing tailored to specific customer angles and a strong LTV to CAC ratio for rapid, profitable growth. The episode also delves into his philosophy of earned access and a compelling billion-dollar business idea for automated financial distribution.
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