t3n Arbeit in Progress

Was hilft gegen den AI-Slop bei Linkedin?

33 min

This episode of t3n Arbeit in Progress features LinkedIn marketing consultant Brita Berenz, who discusses the growing problem of AI-generated low-quality content (AI Slop) on LinkedIn. She offers strategies to counter this trend, emphasizing authentic, human-to-human communication over quantity-driven, automated posting. The conversation covers LinkedIn's algorithm changes that prioritize relevance and dwell time over viral engagement, and provides practical tips for building a meaningful professional network.

Summarized by Podsumo

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✨ Key Takeaways

1

LinkedIn's algorithm now prioritizes dwell time and relevance over likes and comments, making genuine engagement more important than viral metrics.
2

The myth of the 'golden hour' for posting is debunked; content can be effective at any time if it resonates with the right audience.
3

AI-generated content is being downranked by LinkedIn through pattern recognition, encouraging human-written posts with personal insights.
4

Building a high-quality network should start with real-world contacts and add value through thoughtful connection requests and relevance.
5

The platform is evolving away from 'personal brand buzz' towards 'impact over impressions,' rewarding expertise over follower count.

💬 Notable Quotes

"For me, it's Impact instead of Impressions—LinkedIn is not a social media platform geared towards virality."
"If AI-Slop dominates and no one takes it seriously as a platform for real connections, I would leave LinkedIn."
"It's important to ask yourself: 'Would I want to see this in my feed and spend time engaging with it?'"